Profit over people. Layer upon layer of made-up complexity, coercion, manipulation. Aggressive marketing for single-use products based on feeling bad and buying more. And more. And more.
We say: enough. Let people preen in peace.
No more fake rules, no unchecked waste. Just a simple routine using formulations that actually work.
That’s what we do.
As A Non-Believer makes products for every body.
95-99.9% natural origin ingredients.
Made in France.
In packaging it’s easy to infinitely recycle.
We’re flipping the script on unrealistic beauty practices with a routine as straightforward, effective and real as it gets.
Imagine a world where we can shop without gimmicks. Where waste is minimal. Where there’s one great product on the bathroom shelf instead of 20 useless ones.
That’s our vision. A brand designed to give you more. More thought, time, more freedom — more feel-good.
As a Non-Believer. No BS. No catch.
